In 2016, fresh out of university with a degree in Accounting and Finance, I started my first 9-5 job as an accounts executive. But as an innately curious person, I quickly grew bored of the routine that came with a full-time role. I craved something fun and exciting to spark my creativity. That’s when I decided to dive into a passion project-building something of my own: a unique fashion label, created entirely from scratch.
It wasn’t my first attempt at selling clothes. I had previously sourced from wholesale markets, rebranded the pieces, and sold them online. But with so many others doing the same, the brand didn’t stand out.
That’s when I realized that the key to a strong fashion identity starts with the core product: the designs. This realisation pushed me to step into the unknown world of manufacturing, ready to create something truly unique.